CASE STUDY
The year is 2022, and Nigeria’s situation has deteriorated across all sectors.
In the aftermath of several corrupt elections, citizens have become hesitant to trust the electoral process.
The challenge is to develop a digital solution that allows citizens vote with ease and ensure electoral transparency.
My idea is to design a mobile application and a responsive website that feature an easy registration procedure,
full information on candidates and their campaigns, election news, a simplified voting process,
as well as a live overview of online voting statistics.
Try the prototype
Led the app and responsive website design from conception to delivery.
Conducted research and interviews, created paper and digital wireframes,
low and high-fidelity prototypes, conducted usability studies, accounted for accessibility,
iterated on designs, determined information architecture, and designed final layouts.
February 2022 — March 2022 (5 weeks)
The registration process leading to an election should be easy and accessible to every legible citizen both at home and abroad. The legitimacy of the electoral process is compromised because of severe electoral fraud, corruption, and unfair practices. Consequently, they threaten democracy. An election is rendered meaningless where there has been significant inefficiency or blatant cheating on the part of the administrators. uVote is a Nigerian-based electronic voting application to reduce the stress and corruption around election registration and the voting process. uVote’s primary target users include concerned youths who are worried about how the election has been handled and would like to see some changes.
According to Statista,
in 2019, Nigeria’s population was estimated to be at around 206.1 million,
and 52.712% of the population were estimated to be between the ages of 18 and 84;
that’s about 108.6 million people in the active voting age bracket.
In the 2019 election, INEC (the national electoral body)
reported the total number of registered voters to be 84,004,084.
That’s about 77.3% of people in the active voting bracket; but only 26,726,836 votes (31.8% of the registered voters) were recorded at the presidential elections.
To further understand the reason behind the low turnout for the elections, I went out to interview people.
The target of these interviews were the millennials (26–41) and Gen X (42–57).
I met with people and asked them different questions.
The questions were majorly based on their registration and participation in the past elections.
I further conducted quantitative research (survey via google forms) to understand another group of users. The Gen Z eligible to vote (18–25).
The insight from the survey shows that a lot of people from this survey group have not been able to register, and people who had been able to register had difficulties; here is a quote from one of the participants:
From my research, I was able to draw the following conclusions that the users of this app are the voters,
and they can be categorized into different groups:
Knowing who I was designing for helped me consider how the app should fit into their lives.
Considering that it is expected that most users will use the application via mobile phones,
I chose the Progressive Enhancement design approach, and I began by designing the mobile application.
Along with bringing political transparency and making the election process appealing to the youth,
the app will also fulfill the following needs:
I established the idea for the overall structure of the user experience by using Pen and Paper. Using the “How Might We” method, I sketched out different page designs and was able to iterate quickly on which was best for the users.
Following my sketches and storyboard, I had several ideas regarding the design of the UI and its functional and interactive elements. What began as a vague idea developed into something concrete. With this, I was able to create digital wireframes.
In preparation for usability testing, I created a low-fidelity prototype illustrating the app design’s major features.
I opted for an unmoderated usability test because I wanted the participants to feel relaxed and in their natural state while using the app,
six participants were asked to send feedback on each task completed.
The tasks includes:
The feedbacks were positive; however, there were improvements opportunities such as the addition of a search bar on the candidate’s overview page, the addition of a vote button on a candidate’s profile page, and some other little details.
To maintain consistency across my designs, I outlined the essential components and
building blocks (atoms, molecules, and organisms) of my design and created a sticker sheet and a
style guide.
Historically, the registration process has been a headache for voters and prospective voters.
Going through the same verification process again is not practical and wastes valuable time.
I decided to leverage existing databases to streamline the registration process.
Considering some persuasion principles, I designed a multi-step form to reduce the user’s
cognitive load by separating the steps to reduce friction points that might stop them from
completing the registration process.
The app includes other features:
You can try the prototype
With the mobile app designs concluded, I started work on designing the responsive website. I designed the web pages with a minimal style. This was to keep users focused on the goal as well as to reduce cognitive load and maintain a faster website loading rate.
My objective was to design the application so that everyone could use it,
regardless of their current circumstances, so that it could reach the largest audience possible.
In doing this, I took in some accessibility considerations:
As of 2021, according to Statista, it was estimated that there are over
101 million mobile internet users in Nigeria, which means uVote has the potential to increase
voter participation by at least 80 percent.
I introduced the prototype to prospective users, and users shared that the app made registering
for elections seem like something that was both achievable and easy. In peer feedback, peers
described uVote as a platform that can help them understand candidates better and smooth out
the voting process.
I learned that even though the problem I was trying to solve was significant
and somewhat tricky, diligently following through each step of the design process and aligning
with specific user needs helped me come up with feasible and useful solutions.
It was a stimulating and enlightening experience for me.
The full prototype is available here
and you can find the full details behind my process here